About Us
About Beauty Concerns USA
Your skin tells a perfect story — and every inch of you is a testament to your unique and beautiful journey. We want to honor and protect your skin on that journey. We’re obsessed with your skin and that is why we created skin care products which celebrate and combine the best global traditional and scientific beauty secrets, methods and routines to naturally treat all skin types and concerns.
Our comprehensive product line includes daily treatments, moisturizers, serums, acne products, cleansers and toners, eye care products, exfoliants, brushes and applicators. Long term results continue to astound consumers. What’s more, there’s not a better value in the marketplace for these unique products that boost moisture, reduce fine lines and discoloration, while brightening the complexion.
Origin Story
After realizing that even the most luxurious of beauty products failed to realistically educate and treat diverse skin types, 25-year beauty industry veteran Mina Park-Okoloko embarked on a five year journey of research dedicated to discovering and amplifying beauty treatments from around the world.
Mina Park-Okoloko used inspiration sparked by the diaspora of traditional beauty practices and natural ingredients used by ancestors of African and Asian cultures. The result was her first collection, Perfection by Beauty Concerns; a meticulously edited product line addressing universal hyperpigmentation, suppleness, clarity, and dryness.
About Our Founder
“Creating a skincare line that focuses on resolving beauty and skincare concerns as well as enhancing one’s beauty at the same time in a win-win situation.” – Mina Park-Okoloko
Mina Park-Okoloko brings more than 25+ years of aesthetic research, consulting, education and training skincare to Beauty Concerns USA.
A former lawyer, Mina Park-Okoloko transitioned from her legal career to pursue her lifelong interest in all facets of beauty and wellness. In 1999, she enrolled in the Carlton Institute of Beauty, Durham, UK. After achieving her licensure as an esthetician, she opened her first Med Spa in her hometown of Lagos, Nigeria.
Treating diverse skin over the years led Mina to realize that the majority of beauty products failed to address specific beauty concerns of brown and black skin, setting her on a 5 year journey of research and discovery of beauty treatments around the world. The result is Beauty Concerns, Mina’s keen focus is on highlighting prescriptive beauty practices around the world.

Animal Testing
Beauty concerns USA at its heart, is against animal testing and cruelty of any kind. We will never purchase from suppliers that test on animals in any way, and we ourselves, of course, do not and will not.
We do not use ingredients that are from animal origin. Our products are vegan friendly, with all our emulsifiers in our products coming from plant and vegetable origin. Of course we do not test, nor have we ever tested on animals.
we do not test any of our products on animals and never have, we prefer to rely on our knowledge of essential oils, ingredients, plants, flowers and established technical information and professionals to ensure effective and safe products.
We believe there is already a “safe” and known group of product ingredients used in the cosmetics industry which leave enough scope to be creative and innovative in product formulation without the need for anymore animal testing on new experimental ingredients.
Our team of human volunteers are the only form of testing which we carry out.
Our suppliers each also agree to not to carry out animal testing on the products and ingredients we purchase. We have a self-imposed cut-off date of 2020 (this was the date our cosmetic formulations came into being) although in reality our suppliers normally have animal testing dates far in excess of this or have never tested at all.
In summary:
- We do not conduct any form of animal testing.
- We do not commission any form of animal testing from a third party.
In addition to our standard policy, it is also our policy to ensure that no company that purchase our products either in “bulk raw” form or in finished product conducts any form of animal testing.
If we find that a company is involved in animal testing in anyway that purchases from us, then we will cease supply immediately. It is a term and condition that by purchasing from us you will not involve yourself or your company in any form any violation of this will be dealt with as per any violation of our terms and conditions.
We are Leaping Bunny certified and carry the Leaping Bunny certification and Logo.
Beauty concerns LLC
Interview
Beauty Concerns USA article in the August 2023 issue of Tatler magazine.
Beauty Concerns USA Supporting Brain Bowl Event 2023

Beauty Concerns USA and 1925 Consulting Interview
Skincare and Mimosas with Nicole Tiovanni, West Palm Beach, Florida.


